eCommerce Launch for Leading 1st Aid Supplier
Radiator has recently relaunched Wallace Cameron's eCommerce website, with the aim of providing user-focussed functionality, making products and first training courses easy to find and boosting the company's online profile and growth.
Wallace Cameron has been servicing the needs of the first aid market for over 60 years, selling and distributing its colourful and compact first-aid kits in 30 countries. The company, which holds 2 Royal Warrants has an in-house research and development team which uses state of the art computer aided design facilities to continue to develop award winning, first aid products.
The website navigation is clear and intuitive, providing easy access to the site's extensive first aid product range and training course information. And our proven Visitor Persona exercise ensures that the site communicates with first time and repeat target customers alike.
Fraser Hogg, co-owner and creative director of Radiator, said, “Our brief was to redesign Wallace Cameron’s site to make it clearer, more concise and easier to navigate. When dealing with first aid products, users need to be able to find what they’re looking for with the minimum of clicks and process their order quickly for next-day delivery.”