Services You Can Rely On

Established in 1993, MCD UK is a leading supplier and installer of kitchen appliances to house builders, kitchen studios and trade retailers throughout the UK.

On the back of a 'Where the trade goes' proposition, MCD also sells direct to consumers through its position as an authorised service agent for some of the most recognised brands including ZanussiAEG, BEKO, SMEG and a rising star in Montpellier.

With branches in Darlington, Warrington and an HQ just outside Glasgow, MCD focuses on a reliable and approachable service through this network and its fully qualified installers.

The Solution

To reflect MCD’s service capabilities, product range and to meet online sales targets in today's shifting retail landscape, MCD chose Radiator as its Ecommerce partner. At the heart of this online strategy is an Ecommerce site which enables browsing, buying and sales support for Trade, Reward and end consumers – with customer-specific product access, pricing and delivery rules. 

Continual measurement and improvement is a key driver for MCD, as with all our clients and Magento has unrivaled reporting out of the box and when combined with Google Analytics, allows MCD to get closer to its customers' needs and preferences through daily analysis of website use and sales statistics.

Paid search campaigns to attract new customers and Email marketing to MCD's already primed audience are two strategies our Digital Marketing team are rolling out to help maximise ROI in the first year from launch.

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