Scot JCB

Challenge

Everyone's heard of a JCB; a machine synonymous with quality, reliability, resilience and being big and yellow, they're easy to spot the world over.

Scot JCB Group's revised online presence needs to reflect this quality to keep its customers across target countries satisfied.

These customers need quick and easy access to information that is relevant only to them which is where Scot JCB's 'think global, act local' strategy comes into play - with country-specific web domains, search engine research, content, contact details and products.

Valued customers also need secure and accurate access to 'performance and usage' information on their machines out in the field. And with global customers from sectors including construction, agriculture and groundcare, mobile access on the move is critical.

Solution

Using the UK site as a foundation for international markets, Scot JCB is developing dedicated online presences to increase opportunities beginning with UAE and Russia. 

Development of an international digital marketing strategy incorporating natural and paid search, social media and email campaigns. 

At the sites' core is a mobile-friendly presentation which communicates Scot JCB's award winning customer service as well as easy access to a catalogue of machines and parts which changes daily.

Personalised sign-up to machine update-alerts and custom integration with stock and CRM systems; keeping valued customers and key data connected and up-to-date as well as being easy to manage.

In addition to delivering multi-country sites we are creating new sites for other companies within the Scot JCB Group: Stewart Plant Sales and Scot Industrial Air.