NODS Scottish Creative Award Won for BOHO & ZUZU
We’re delighted to see BOHO pick up ‘SME Creative Client of the Year’ at this year’s NODS, with International recognition for our broad range of online and offline work with BOHO and with a particular focus on differentiation, culture and performance.
BOHO and Sister brand ZUZU are not your average players in property development, being at the forefront of re-imagining co-living across Europe. Through their growing portfolio of student accommodation, hotels and private rental, their mission is to build inclusive communities where we can work, play and maybe even study!
There is no one-size-fits-all solution for creating accommodation with this kind of impact, with BOHO representing properties owned & managed by SHG, whereas ZUZU, is aimed at independent property owners who want a bit of BOHO but under a different brand identity.
It was great to see our work receiving such glowing praise at this year’s NODS. Hear the kind words Brazilian judge, Ronald Kapaz had to say about the brand impact we've created with our friends: @AtBOHO.
The main issue that caught our attention was the focus on the client in terms of the customer-driven process, particularly prevalent nowadays. The visual and verbal results are very well addressed / assembled with the results for the business self-evident.
RONALD KAPAZ, NODS 2020 JUDGE, BRAZIL
A Partnership built on collaboration
Collaboration and market disruption drive BOHO’s concept of living and made for positive and lively Brand Discovery sessions between our Team and SHG. And ultimately gave birth to the need to live less ordinary: a BOHO life, a flamingo and then followed by a Zebra.
Our Creatives were responsible for the visual identity and digital presence across both brands; each centring on persuasiveness and memorability with international appeal.
BOHO's first property, Scotway House, also allowed us to flex our muscles with out-of-home advertising and on-brand show-cabin wraps and on-street signage.
Scotway House met its 6-month online reservation target in only 6 weeks after launch.
We are absolutely thrilled to receive this award with special mention to our branding and digital partner Radiator. We wanted to work with a local company to develop our brand and website and were impressed with Radiator’s work. We could not be more delighted with the result. They really understood us and were able to bring our vision to reality.
CHRISTINE YOUNG, MANAGING DIRECTOR, BOHO/ZUZU
Having successfully driven the design direction for both brands, our Senior Designer Calum Milligan had this to say about our ongoing relationship with the BOHO flock:
Successful online creativity relies on an open & collaborative client relationship and an ambitious client who is confident to turn the volume up on their brand positioning. With BOHO/ZUZU, we have both in spades – and are delighted to partner them on all things branding and digital.
Continuing our award-winning partnership with BOHO and ZUZU, we are currently working on building some exciting new brands and digital projects with them which we look forward to announcing before long!