We sat down with Gedas, one of the newest additions to our digital marketing team to find out what facinates him about the world of digital.

What do you do at Radiator?

I am a Digital Marketer. As this wide-covering role title suggests, I get to work with a range of digital marketing channels and tools. I work with a variety of industry leading brands and develop digital strategies to help them achieve business objectives.

Tell us about your first couple of months at Radiator. What type of work have you been involved in?

Even though I started my new role while working from home (something I had never done before), the journey so far has been surprisingly smooth. My new team gave me a warm welcome and provided all the support one could ask for. Now, two months in, I feel that I am fully up to speed and can provide the level of service our clients are accustomed to.

Primarily, my work involves managing multiple SEO projects, PPC/Paid Social campaigns, and creating performance reports for our clients. I’ve also participated in a few client pitches so far (invaluable experience!).

Which aspect(s) of the job are you most looking forward to?

So far, I am mainly focused on getting to know my new clients and understanding the logic behind their marketing mixes. I am happy to work on existing campaigns, but what really excites me is strategy development. I am looking forward to crafting new strategies and coming up with new creative ideas that can further enhance the clients’ ‘firepower’.

What appeals to you about digital marketing?

I love Digital Marketing as it provides an opportunity to use both creative and analytical abilities. With new challenges popping up every day, no day is the same as the one before. Finally, one of the most gratifying aspects of my work is the chance to partner with different businesses, helping them achieve their marketing objectives.

What are you most looking forward to when we’re finally out of lockdown?

Working from the office! I know, working from home certainly has its perks, but Radiator’s office is not a typical workspace. I am looking forward to all that space, the ping-pong table and most importantly meeting my teammates in person.

If you were stranded on a desert island and could only take 3 things what would they be?

A harmonica, a swiss knife and that cute kitten poster that says, “Hang in there!”.

What is your Special Talent?

The equivalent of my real-life superpower - consolidation. I experience an unreasonable amount of joy when consolidating things, whether it is a crammed fridge, messy drawers or even folders on my PC. I love grouping things and creating space and order where there was none before. I know it’s an odd one, but I’m just too damn good at it to not brag about it!