Email is an essential marketing tool to connect with your audience in a highly personalised way while delivering a high ROI. No other method is as effective as email at building personal relationships with your customers.
How Email Marketing Can Help Grow Your Business
- Reach & Awareness - there are 3x more email accounts than Facebook and Twitter accounts combined. Email is the currency of the web, anybody online has an active email address, so there’s no channel with a broader reach than email.
- Personalisation & Loyalty - Email has the power to send one piece of content to thousands and still maintain a personal touch. Segmentation allows you to further personalise and target your message with subscribers being more open to promotions on email. Email is a direct connection between you and your customer with your message not competing with 3rd party ads or content for attention.
- Conversions - whether it's a lead, sale, membership or other KPI there is no more powerful channel than email to turn potential customers into paying customers. Approximately 4.24% of visitors from email marketing convert as opposed to 2.49% of visitors from search engines and 0.59% from social media.
- Integration - the beauty of all this is that email and social media are friends, especially Facebook. If you’re failing to see these potential connections, you’re probably wasting great opportunities not only for growth but to establish cross-platform initiatives.
- ROI Measurement - Email has a set of solid metrics that have been the standard for years: Growth, Open Rate, Click Rate, Complaints, Unsubscribes, allowing you to track generated revenue rates easily. Through our Email partner, Campaign Monitor, you have real-time access to metrics like opens, clicks, bounces, forwards, social shares, and more.
Setup
We look at your campaign objective to craft the optimal email set up that works for you and your customers.
- Mobile friendly Email design & layout
- Email template build (HTML/CSS) including Responsive Design allowing your customers to view at work, home or on the move
- Email account set up (and existing customer database import) through our trusted Email partner Campaign Monitor.
Per campaign
Establish goals and performance metrics (number of opens, clicks, enquiries etc.)
- Content planning – connecting your newsletter to your other channels e.g. Website, Social Media
- Newsletter/landing page content population – based on content provided by you
- Google Analytics integration to track all activity
- Testing
- Across commonly used Email programmes (Outlook ‘03/’07, G-Mail, Hotmail)
- Across a range of commonly used desktop, Smartphone and tablet devices
- Newsletter send – day/timing is critical
- Performance analysis: test and learn