Google Ads Display is a method of deploying targeted brand and product awareness, similar to paid search but in a visually impacting way. It’s a valuable advertising tactic that can help you achieve a broader reach online.
Google Ads Display advertising lets you:
- Create engaging ads that can include text, images, animation, video and interactive elements.
- Place your ads on trusted and popular 3rd party websites that are relevant to what you’re selling.
- Show your ads to people who are most likely to be interested.
- Manage and track your budget, campaigns and results as you go.
Display ads are shown to users on carefully selected and trusted sites as potential customers are browsing passively opposed to actively searching for something. Your ads can be targeted by the type of site, related keywords or topic so you know you’re getting in front of the right people.