Google Ads Display Advertising

Google Ads Display is a method of deploying targeted brand and product awareness, similar to paid search but in a visually impacting way. It’s a valuable advertising tactic that can help you achieve a broader reach online.

Google Ads Display advertising lets you:

Create engaging ads that can include text, images, animation, video and interactive elements.
Place your ads on trusted and popular 3^rd party websites that are relevant to what you’re selling.
Show your ads to people who are most likely to be interested.
Manage and track your budget, campaigns and results as you go.

Display ads are shown to users on carefully selected and trusted sites as potential customers are browsing passively opposed to actively searching for something. Your ads can be targeted by the type of site, related keywords or topic so you know you’re getting in front of the right people.

Strategy and Set-up

Google AdSense Network analysis and research to sense-check the campaign focus against goals.
Campaign setup within Google AdWords account.
Creative assets for display ads including animated sequences.
Landing page creation - the page visitors are taken to through the Display banner.
Google AdWords and Google Analytics tracking set up to ensure all activity can be tracked.

Campaign monitoring across all KPI’s to achieve optimum performance.
Placement management and optimisation via ad testing.
Bespoke monthly performance monitoring reports.
Monthly report analysis and ongoing recommendations by conference call or face to face meeting.

Ongoing Optimisation and Management

Campaign monitoring across all KPI’s to achieve optimum performance.
Placement management and optimisation via ad testing.
Bespoke monthly performance monitoring reports.
Monthly report analysis and ongoing recommendations by conference call or face to face meeting.

Google Ads Remarketing

Google Ads remarketing lets you show your targeted and visual ads to users who’ve previously visited your website but haven’t converted. You’re giving them a second chance while the idea of buying your product is still fresh in their minds.

The process involves our team tagging the relevant landing pages that you want to promote and designing a remarketing campaign that re-engages your potential customers.

There are several benefits to your business from utilising remarketing ads including:

Maintaining engagement with customers.
Follow up with customers that have not yet converted.
Achieve higher conversions by combining targeting methods.

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