We can create optimised PPC accounts across a number of platforms including Google and Facebook. By combining research and expert knowledge from our team, we can identify which platforms would be most beneficial for you.
With PPC we are dealing with limited space for copy meaning that every word has to be optimised to make your ad stand out and attract potential customers. Our team has a proven track record in creating ad copy that converts.
An essential aspect of campaign setup that’s often overlooked is the creation of a dedicated landing page on your site. When you click on an ad you expect the page you land on to be relevant and provide more information on a product or service, not a random homepage.
Successful PPC relies on failing fast which is why we deploy A-B testing across your campaign. By using this technique allows our team to compare tactics for optimal results. We want to maximise your position and ROI so we work hard to create several variations of an ad to see what performs best. This method relies on the continues cycle of testing, analysing and optimising.
Tracking and Refinement
At Radiator, we’re firm believers in ‘If you can’t measure it, you can’t improve it’. To provide us with an accurate indication of how your paid search campaign is performing we implement website tracking throughout the campaign. Tracking is essential so that we can continue to refine your strategy.
Mobile PPC Campaign
We live in a mobile-first world, if you don’t implement a mobile-specific marketing strategy you will fall further behind the crowd. At Radiator, we ensure that we’re ahead of the game, working with you to develop mobile-specific strategies that convert.
Performance Monitoring Reports
Keeping you informed of your campaign's progress and results is central to our managed PPC approach. You will get a monthly report detailing the work we have done on your campaign and it’s impact against your KPIs and goals.