Discovery
As with every service we offer, there’s not an out of the box solution for SEO. Our team devotes time to understanding your brand values, key products, competitors and target customer to frame your campaign. We also take into consideration your business goals for the campaign such as the number of sales or sales leads that you are expecting to see over a specific time period.
KEYWORD RESEARCH – Our team use multiple search analysis tools to perform thorough keyword research. This can help us narrow down a focus for your campaign. By weighing up the search demand for specific keywords against your competition we can agree on a focus that meets your KPIs and goals.
COMPETITOR RESEARCH – A successful SEO campaign can’t ignore who you are competing with for exposure. As well as looking at your competitor's search ranking we also develop an understanding of how they engage and convert customers. This allows us to develop a strategy for you to get ahead and stay there.
TECHNICAL SEO AUDIT – Our team lift the bonnet on your website to make sure it adheres to the current SEO best practices. There are several technical features to your website that can create barriers to your web pages from being ranked by search engines.
GOOGLE MY BUSINESS – Having a profile on Google My Business is a great way of building your visibility across Google Maps and Google Search in your local area. We’ll evaluate the benefit to your business of having a profile and optimise it to suit our goals.
CONTENT ANALYSIS – Regularly updating your content and adding fresh content fuels a successful SEO campaign. Our team will pour through your content to ensure it is optimised for a targeted, organic ranking.
