Contract Scotland is the country’s biggest independent technical and professional recruiter. Over its 26 years in business, people have been at the heart of Contract Scotland and its success.
Their success is realised through the nurturing of long-term relationships with candidates and clients alike and through its Corporate Social Responsibility which helps those furthest removed from the workplace into work.
This revised online presence has to succeed on several levels:
Contract Scotland’s people-orientated approach comes through its visual content and is packed with footage of real customers – a stock-free zone! From testimonial videos to photos, the site successfully reflects the people CS represents
Video brings any digital presence to life and this engaging content is driven from the Wistia video platform which combines world-class video hosting, marketing tools, and video analytics.
The website incorporates a candidate job alert sign-up which notifies candidates of the jobs that matter to them - a key feature in Contract Scotland’s attract-engage-retain strategy
To provide simple yet powerful website and content management without any restrictions the website was built on the latest version of Umbraco.
We built the website to integrate with Idibu, this facilitates better relationships between Contract Scotland’s candidates and recruiters through automated job posting and application information transfer: increasing accuracy and reducing admin time
To make Contract Scotland’s new site work harder through targeted exposure and establishing grounds as an online authority in the recruitment space a series of ongoing marketing tactics are being deployed including Search Engine Marketing.
Having been slightly burned in the past with web development, we took a lot of time researching companies to make sure we found just the right fit for our business. After hearing rave reviews from their existing customers – Enter Radiator! Going through a rebrand at the same time made it a particularly complex and stressful time, but after our first meeting, I knew we’d made the right choice.
Not only did they take the time to listen and understand our brand values, but ultimately what we were looking to achieve as an end result. All while keeping us fully informed throughout the process. This was invaluable in my opinion, as it helped me understand what the expectations on both sides were. Both friendly and helpful, I can’t thank Radiator enough for their support throughout. Their use of the latest technology also means they are never far away if required. If you’re thinking of using Radiator for your next web project, you won’t regret it!
- Amy Taylor
- Marketing Manager, Contract Scotland
Check out Contract Scotland's new website.
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