Home Grown Homes

Beautiful, comfortable & affordable zero carbon homes

The Client

Home Grown Homes specialises in the design and build of stunning and affordable sustainable homes, utilising proven, conscious and Passivhaus design methodology and locally sourced timber.

The company is founded on the principle that everyone should have access to beautiful and healthy homes, that don't cost the earth.

The Brief

Home Grown Homes required a Branding and Digital Partner to present and communicate the importance of zero carbon homes and their unique position to deliver on this - and today.

To deliver this key message for our Planet in a straightforward and credible way; educating and motivating visitors into learning more, engaging and ultimately acting.

Leverage the exposure of COP 26 where Home Grown Homes has a prominent site and fantastic opportunity to showcase its zero carbon, timber frame house – the ‘COP26 House’ built by sister company: Beyond Zero Homes.

Today, the building & maintenance of domestic buildings accounts for 27% of total UK carbon emissions. We need to reduce this impact – and we have the means to do it.

Harriet Woollard , Co-founder, Sustainability Strategy and Communications Advisor

The Solution: Brand Identity

  • An evolution of HGH's current identity – combining and encapsulating the notion of home and natural/sustainable materials
  • Flexibility at its core - allowing the brand identity to be scalable, to function in monochrome and for the home icon to work in isolation
  • Accompanying the home icon device, a confident and clean font was needed – reflecting our clients brand values & personality

Solution: The Digital Presence

  • Aimed at Society at large from an educational perspective, as well as anyone interested in building zero carbon homes with no compromise on comfort or quality
  • Simplify the communicating of facts and stats through a custom set of iconography all visitors to be inspired to get involved and to act/connect/enquire
  • To deploy a mobile-first approach to design and usability

The Finer Details

When our flat designs make the leap to becoming interactive, mobile-friendly web-pages, our user experience (UX) experts like to introduce some frontend polish to enhance the UX; making it more engaging, playful and memorable.

For Home Grown Homes, and to illustrate their build process, we introduced the sequential stages of build from floor-slab and framing to insulation and finishes - that appear/disappear as the user scrolls down or up.

We also expanded on visual elements of the new brand identity, including the annual-rings/contours throughout the site, along with subtle animation to bolster brand recognition and further add to the overall UX.

The Takeaway

We have received some excellent feedback from our client regarding the branding and website work undertaken for this project.

Following the recent launch and on the back of COP 26, the interest and exposure has already surpassed expectations.

The Cop House has already featured on the BBC, Sky News, Fully Charged, New York Times Climate Hub, Architecture Today, plus numerous other publications.

And interest in the House has been widespread across people of every age and profession, including school children, architecture students, and so many individuals just wanting to live in, or build, a house like this!

Take a look for yourself at what's on offer by visiting their site. You can also keep an eye out for their zero carbon home updates by following on Twitter

We knew we needed the ‘right’ Digital partner to launch & grow our brand over time. Radiator’s attention to detail, can-do attitude & creativity from the get-go is exactly what we need going forward.

Peter Smith , Co-founder, Passivhaus architect and associate at Roderick James Architects