Home Grown Homes specialises in the design and build of stunning and affordable sustainable homes, utilising proven, conscious and Passivhaus design methodology and locally sourced timber.
The company is founded on the principle that everyone should have access to beautiful and healthy homes, that don't cost the earth.
Home Grown Homes required a Branding and Digital Partner to present and communicate the importance of zero carbon homes and their unique position to deliver on this - and today.
To deliver this key message for our Planet in a straightforward and credible way; educating and motivating visitors into learning more, engaging and ultimately acting.
Leverage the exposure of COP 26 where Home Grown Homes has a prominent site and fantastic opportunity to showcase its zero carbon, timber frame house – the ‘COP26 House’ built by sister company: Beyond Zero Homes.
Today, the building & maintenance of domestic buildings accounts for 27% of total UK carbon emissions. We need to reduce this impact – and we have the means to do it.
Harriet Woollard , Co-founder, Sustainability Strategy and Communications Advisor
When our flat designs make the leap to becoming interactive, mobile-friendly web-pages, our user experience (UX) experts like to introduce some frontend polish to enhance the UX; making it more engaging, playful and memorable.
For Home Grown Homes, and to illustrate their build process, we introduced the sequential stages of build from floor-slab and framing to insulation and finishes - that appear/disappear as the user scrolls down or up.
We also expanded on visual elements of the new brand identity, including the annual-rings/contours throughout the site, along with subtle animation to bolster brand recognition and further add to the overall UX.
We have received some excellent feedback from our client regarding the branding and website work undertaken for this project.
Following the recent launch and on the back of COP 26, the interest and exposure has already surpassed expectations.
The Cop House has already featured on the BBC, Sky News, Fully Charged, New York Times Climate Hub, Architecture Today, plus numerous other publications.
And interest in the House has been widespread across people of every age and profession, including school children, architecture students, and so many individuals just wanting to live in, or build, a house like this!
Take a look for yourself at what's on offer by visiting their site. You can also keep an eye out for their zero carbon home updates by following on Twitter.
We knew we needed the ‘right’ Digital partner to launch & grow our brand over time. Radiator’s attention to detail, can-do attitude & creativity from the get-go is exactly what we need going forward.
Peter Smith , Co-founder, Passivhaus architect and associate at Roderick James Architects