The Brief
Home Grown Homes required a Branding and Digital Partner to present and communicate the importance of zero carbon homes and their unique position to deliver on this - and today.
To deliver this key message for our Planet in a straightforward and credible way; educating and motivating visitors into learning more, engaging and ultimately acting.
Leverage the exposure of COP 26 where Home Grown Homes has a prominent site and fantastic opportunity to showcase its zero carbon, timber frame house – the ‘COP26 House’ built by sister company: Beyond Zero Homes.
The Finer Details
When our flat designs make the leap to becoming interactive, mobile-friendly web-pages, our user experience (UX) experts like to introduce some frontend polish to enhance the UX; making it more engaging, playful and memorable.
For Home Grown Homes, and to illustrate their build process, we introduced the sequential stages of build from floor-slab and framing to insulation and finishes - that appear/disappear as the user scrolls down or up.
We also expanded on visual elements of the new brand identity, including the annual-rings/contours throughout the site, along with subtle animation to bolster brand recognition and further add to the overall UX.
Following the recent launch and on the back of COP 26, the interest and exposure has already surpassed expectations.
The Cop House has already featured on the BBC, Sky News, Fully Charged, New York Times Climate Hub, Architecture Today, plus numerous other publications.
And interest in the House has been widespread across people of every age and profession, including school children, architecture students, and so many individuals just wanting to live in, or build, a house like this!
Take a look for yourself at what's on offer by visiting their site. You can also keep an eye out for their zero carbon home updates by following on Twitter.