Making it Live!
Make It Edinburgh Live was launched on May 21 2020, and the EICC team supported Street Soccer with their online Gala Dinner at Home on Saturday 30 May. The event was a huge success, and with a turnaround time of only ten days from the initial conversation with the client, it was a real testament to the skill and adaptability of all involved!
Street Soccer Scotland’s aim is to use the positive power of football to help people affected by homelessness, mental illness and social exclusion.
Fearing their annual gala dinner would be cancelled, Founder and CEO David Duke hit on an idea - getting dressed up; enjoying the atmosphere; good entertainment; a delicious meal served; and an auction to top it all off.
“We had begun to build a really good line-up. Scotland captain Andy Robertson; Harry and Sandra Redknapp; Judy Murray; Tom Grennan on music. But we knew it wouldn’t be enough as just a show on a screen, so we started to think about how we could make it unique. What I really liked about it was that it involved the whole family. It was more accessible, too - we had people from all over the world tuning in." David Duke, Street Soccer
Remote Coordination & Expertise
The EICC’s expertise and support came to the fore for Alt Cop’s Environmental event and RSPB’s Nature of Scotland Awards. In both cases, EICC’s ‘show-caller’ liaised live and discreetly with the event hosts using in-ear technology to coordinate proceedings and operate remote cameras.
For RSPB this required multiple contact with Steve Backshall from his home on the Thames and Euan McIlwraith in the Highlands – and for ALT COP, live contact with the host, Dr Tara Shine from Cork; ensuring remote and successfully coordinated online events.
Listen, Refine and Improve
EICC is constantly working with their clients on continual improvement and being online, there are more opportunities to track an increasing level of user interactions
This evolving ambition is based on success and includes a ‘Show Stream’ feature, allowing guests to ‘mingle’ before, during and after an event - introduced via Street Soccer and rolled out for RSPB & Green Energy.
Make It Edinburgh Live has been a resounding success for the EICC. From quickly reacting to a significant shift in circumstances, to listening and refining with each client roll-out, this platform offers EICC a truly global opportunity moving out of this Pandemic.
Nothing replaces a visit to Scotland’s capital but whether delivered online or blended, this platform and evergreen event content can be watched by a global audience in their own time – expanding the reach and impact of the EICC’s reputation, whilst driving down the environmental impact of an in-situ event through reduced travel, printing and packaging.