Mayflower 400 is an honest, broad & inclusive commemoration of the Mayflower's sailing from England to America and its often challenging legacy. The Mayflower 400 anniversary is an opportunity to explore all aspects of the story and the impact of the ship's sailing through a diverse range of cultural events and projects.
We were tasked with developing a digital hub for education, both in terms of history and of the social themes of the journey that are still relevant today. As well as education, the Mayflower 400 site had to highlight the 13 destinations across three countries that make up the Mayflower Trail and promote ticket sales to events.
The Mayflower 400 project embodies values of Freedom, Humanity, Imagination and the Future. It was important that these values shine through all aspects of the website and that users are filled with the same sense of exploration felt by the first pilgrims.
By incorporating this interactive map we hope that users will engage with the journey and the four themes of the Mayflower 400; Freedom, Humanity, Imagination and the Future. Which in turn leads to more significant interest in the events and projects taking place across the UK, the Netherlands and USA.
A range of strategic digital marketing activity supported the launch of this new site to drive awareness, traffic, engagement & bookings;
“Given the sensitive nature of what our Brand represents, it is essential that our Digital Partner successfully balances this with the need to grow awareness, interest and involvement. In Radiator, we have this balance addressed, no request from us is ever a hassle and our day to day management of suite of sites using Umbraco makes our lives a lot easier!”
Mark Howell, Director Communications and Marketing, Destination Plymouth
The Mayflower 400 project reconfirms our online Destination Marketing expertise. Involving a broad stakeholder group which includes Visit Britain, Visit England, Destination Plymouth & Visit Leiden, the continual evolution of this online presence relies on clear and collaborative communication on the back of a positive ROI.