We were tasked with developing a digital hub for education, both in terms of history and of the social themes of the journey that are still relevant today. As well as education, the Mayflower 400 site had to highlight the 13 destinations across three countries that make up the Mayflower Trail and promote ticket sales to events.
The Mayflower 400 project embodies values of Freedom, Humanity, Imagination and the Future. It was important that these values shine through all aspects of the website and that users are filled with the same sense of exploration felt by the first pilgrims.
By incorporating this interactive map we hope that users will engage with the journey and the four themes of the Mayflower 400; Freedom, Humanity, Imagination and the Future. Which in turn leads to more significant interest in the events and projects taking place across the UK, the Netherlands and USA.
A range of strategic digital marketing activity supported the launch of this new site to drive awareness, traffic, engagement & bookings;
- Integrated social feeds embedded within areas of the site as required - with a focus on visual feeds including Instagram and Pinterest - feeds can be filtered by hashtags to boost the relevance within different sections of the site
- We put in place an SEO strategy to drive organic searches. SEO is always a critical step to any digital marketing strategy, but it was particularly important that Mayflower 400 stood out as the go-to source for education and key influencer for the anniversary
The Mayflower 400 project reconfirms our online Destination Marketing expertise. Involving a broad stakeholder group which includes Visit Britain, Visit England, Destination Plymouth & Visit Leiden, the continual evolution of this online presence relies on clear and collaborative communication on the back of a positive ROI.