We were tasked with developing a digital hub for education, both in terms of history and of the social themes of the journey that are still relevant today. As well as education, the Mayflower 400 site had to highlight the 13 destinations across three countries that make up the Mayflower Trail and promote ticket sales to events.
The Mayflower 400 project embodies values of Freedom, Humanity, Imagination and the Future. It was important that these values shine through all aspects of the website and that users are filled with the same sense of exploration felt by the first pilgrims.
The Mayflower’s journey from Plymouth to the New World is iconic, but the details of its passage are considerably less well known. As part of our UX design, we incorporated an interactive map across pages to illustrate the 13 key locations and their significance. When journeying through the site users are lead through the route, giving insight into notable sites, such as the original villages and town that the pilgrims came from. As users dive deeper into the site, the map reveals even more details, encouraging engagement with the feature.
By incorporating this interactive map we hope that users will engage with the journey and the four themes of the Mayflower 400; Freedom, Humanity, Imagination and the Future. Which in turn leads to more significant interest in the events and projects taking place across the UK, the Netherlands and USA.
Having a fantastic UX is one thing, but it doesn't mean much if nobody's going to the site in the first place. For Mayflower 400 we put in place an SEO strategy to drive organic searches. SEO is always a critical step to any digital marketing strategy, but it was particularly important that Mayflower 400 stood out as the go-to source for education and key influencer for the anniversary.