Simon Howie, aka ‘The Scottish Butcher’ is an iconic brand and household name based in the heart of Perthshire; having established a leading reputation through the supply of the highest quality meat to among others: Andrew Fairlie at Gleneagles.
With Butcher Shops in Perth and Auchterarder and a dedicated team of 120, Simon Howie's market is split into three distinct groups:Retail and Supermarket (B2C) and Foodservice (B2B) - all requiring attention through this revised and central online presence.
Aligned to the company's farming and butcher heritage, this new website needs to resonate with a broad spectrum of visitor groups; communicating Simon Howie's passion for quality meat that its customers can trust.
This site sits at the heart of an inbound marketing strategy with a focus on visual and inspirational content across both the site and social media: whetting the appetite and encourage its customers to get busy in the kitchen!
A flexible website frontend aligned to Simon Howie's established brand and built to raise brand awareness; enticing visitors to learn more about Simon Howie's approach, products and where to buy.
The site's content is somewhat meaty around its product range – inviting visitors to 'know their cuts' – this helps Simon Howie build an online authority whilst acknowledging the company’s butcher heritage
This new site is based on the Umbraco version 7 CMS for a range of intuitive and powerful website management tasks – and its mobile-friendly admin dashboard makes updating the site a breeze for our client when out and about.
Innovation and development is central to Simon Howie’s overall strategy – at the centre of which involves listening to its customers – this is increasingly supported through an open and inclusive approach via social media.
This site's flexibility allows it to grow with our client's evolving online need - evident through their new online Christmas ordering section to give customers the convenience of ordering online and the peace of mind that everything is in hand for often the most anticipated meal of the year.
The team at Radiator are friendly, approachable & easy to work with. This combined with their knowledge, expertise and eagerness to find solutions makes evolving the website to better meet our customers' need an enjoyable & satisfying experience.
The advantage of digital lies in its ability to continually develop as business needs change and we are successfully doing that with Radiator.
- Clair Howison
- Brand Marketing Manager
You can view the website at the following link.
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