Solution
Working closely with San Francisco based Brand agency Manual to define the Distillery's distinct value proposition and visual identity to maximise online reach, engagement and conversion in an increasingly crowded marketplace.
Also embracing quantifiable user journeys which are forked to simultaneously appeal to visitors seeking to dive into themes of provenance and heritage, purchase whisky, merchandise or vouchers, book a tour or make an events-related enquiry.
Clear and visual banners with calls to action promoting the Distilleries Tours as well as their Whisky process / products can be activated throughout the site as required and build the overall brand experience.
To meet the needs of promoting unique and immersive brand stories and speedy shopping/booking experience at the same time, a hybrid Umbraco-Shopify solution was deployed; offering our client the best of both worlds from a story-telling and eCommerce perspective.
Umbraco also offers flexibility to integrate with almost any 3rd party platform - and in the Distillery’s case, seamless integration with CRM/Ticketing platform Access Gamma allows our client to manage the complete online user journey from awareness and engagement to conversion and ongoing CRM.
Results to date
Since launch:
“Our customers are discerning and notice the detail and care that goes into our products. For us, it is very important that this approach continues through our online presence - an increasingly important route to market for us. Radiator’s handling of our Team was reassuring and positive throughout – as have the results.”
Andrew Morrison, Managing Director
