The Lanarkshire Area Tourism Partnership oversees, implements and evaluates the Lanarkshire Tourism Action Plan. A key component of this plan is the development of an exemplar tourism destination portal, delivering relevant and innovative information and marketing support for Lanarkshire’s tourism sector. The key objective being to maximise the promotion of the area’s activities, businesses and events to a global audience, engage with and ultimately boost visitor numbers.
As well as designing and developing the website, Radiator integrated an eMarketing strategy which focuses on target visitors, their needs and ongoing engagement. A key component of this eMarketing strategy was Pay per Click to promote seasonal campaigns.
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