Services

Brand 
Development

Your 
brand 
conveys 
why 
you 
exist; 
your 
values, 
core 
messages 
and 
personality. 
Crafting 
an 
identity 
and 
visuals 
for 
our 
clients 
with 
care, 
showcasing 
your 
offering 
with 
the 
right 
messaging 
and 
across 
the 
right 
brand 
touchpoints. 

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Inn House Brewery

Brand discovery

Our brand discovery approach is engaging, collaborative and challenging - getting the most out of our clients to create something authentic. 

You know your brand better than most but through our strategic process, we help you step-back to realise your unique values that will cut through the noise to engage and resonate with your targets. 

Fuelled by fresh coffee, our discovery workshops are designed to direct & define your brand strategy: 

  • Brand heart - your beliefs, principles + vision, instilling a positive & consistent emotional experience – leading to reliance & trust 
  • Visitor personas – explore their character traits, attributes (e.g. age, demography, & geography) & psychographic info (what makes them tick)
  • Brand archetype – define who you are and more importantly, how to communicate that effectively to boost resonance  
  • Competitor analysis - gain insights to identify your strengths and why customers should choose your brand 
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BOHO

Positioning & identity

We are now ready to start work on your brand concepts, identity & messaging; influencing how your brand is perceived before your customers even engage with you.  

Collaboration and continual feedback all play their part in making your brand development feel right - something everyone connected to your brand can identify with. 

Brand identity evolution: 

  • Branding moodboard – compilation of a broad range of brand references and visual assets to inspire and influence 

  • Brand messaging - how you communicate who you are across: tone of voice, positioning, value proposition & key messaging pillars 

  • Brand ID concepts - exploring options across logo, typography & imagery – achieving alignment & consensus on a preferred route 

  • Full brand identity & guidelines – your brand blueprint for all responsible for marketing & communication ensuring consistency & coherence 

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Blue Planet Aquarium, Cheshire

Attention-grabbing rollout

Brand development isn't wrapped-up on launch but needs to be nurtured & fuelled over time by all who contribute and interact with it to realise its potential.  

This relies on meaningful, relevant & lasting brand relationships and we’re right here to help you on your brand journey, across all touchpoints including: 

  • Online promotion - across multiple tactics - whether introducing your brand to new audiences or re-awakening old relationships - all leading to your core online presence  
  • Offline – office wall wraps / print collateral / packaging design / investor decks / marketing plans

  • Content creation - written & visual: photography, video, illustration, iconography etc.  

  • Socials – promotional and informational channels primed for brand engagement  

  • Creative campaigns – when you want to make some noise around a launch, key date or event

We 
ensure 
brand 
consistency 
and 
coherence 
for 
existing 
brands 
and 
start-ups. 
From 
brand 
identity 
and 
online 
UX 
to 
socials 
and 
offline 
activities, 
we 
cover 
it 
all. 
Our 
goal 
is 
to 
strengthen 
your 
brand's 
passion.

Get in touch

 

 

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