Re-crafting an established Brand
All Inn House Brewery staff are passionate about home brewing and love to talk about it - so it was important that the brand identity reflected values of passion, care and community.
Home-brewing is a science that centres on consistency so as a key ingredient, we explored recurring patterns through wheat's natural formation.
A range of patterns combined with the notion of home and a bold typeface was experimented with. Added to the forms was a muted colour pallate with all versions just as comfortable in monochrome.
As with all branding, deployment both offline and online was central to our thinking - with Socials, merchandise, labels and signage all featuring.
With brand discovery and the branding set, we could turn our focus to the online shop, with Shopify the clear platform of choice for our client. IHB's catalogue extends to hundreds of products, subject to regular shift so ease of use was paramount.
As a leading and hosted eCommerce solution, Shopify lets us get setup and launched in jig-time. We first mapped out the site and product catalogue structure before selecting a Shopify theme best suited to IHB's overall offering and functionality requirements.
Shopify is feature-packed meaning IHB's wishlist for launch, including gift vouchers, discount codes, newsletter opt-in, an integrated blog & recipe section - was covered, out of the box.
Shopify ships with the best service in terms of security as well as integration with multiple payment providers. With a built-in speed checker, faster page-speed loading are realised, allowing users to complete transactions at optimal loading times - all resulting in more home-brewing sales for IHB.
Future plans include monthly subscription boxes and an expanded product range - and we look forward to making these a reality through Shopify.
Impact to date
- All studio spaces rented within 7 months of brand launch
- Main event hire space bookings exceeded 12 month target in 3 months
We are delighted with our new brand identity - and found the process very positive! And our new Shopify eCommerce shop is night and day compared to our previous site. Its super easy to manage products and orders - and customer feedback confirms its just as easy to browse and buy from.
Alison Bennett , Inn House Brewery