Services

Digital 
Marketing 
for 
e-Commerce

Are 
you 
looking 
to 
take 
your 
e-commerce 
business 
to 
the 
next 
level? 
With 
the 
power 
of 
data-driven 
digital 
marketing 
strategy 
and 
optimised 
landing 
pages 
you 
can 
vastly 
improve 
customer 
engagement 
online 
sales.  

Why Radiator Digital?

There are many digital agencies out there offering digital services, so why choose Radiator? We are a digital marketing agency with over 20 years of experience across many industries, from SMEs to international brands that are household names. We ensure to tailor our digital approach to your business, your needs, your KPIs, and your customers; we consider ourselves an extension of your team, ensuring that we understand your brand inside out. 

    Your Ecommerce marketing channels covered

    From product launches to customer acquisition to customer loyalty, we will build an integrated marketing strategy that makes best use of your budget; using our fail-fast/learn fast methodology, we will evaluate and optimise all campaigns on an ongoing basis to best deliver month after month improvements across your core set KPIs.

    SEO

    Grow your brand’s organic search visibility and achieve a stronger performing website through a targeted SEO strategy and implementation.

    PPC + Shopping

    Laser targeted campaigns and continual optimisation to drive customers from search & shopping ads at a profitable ROAS.

    Email Marketing

    Increase sales, brand recognition, and strengthen customer relationships with regular newsletters built with best practices and tailored made for various audiences and industries.

    Organic Social

    Give your brand a voice with a strategic content approach; driven by research, aligned to your brand and crafted by our visual & written content experts.

    Paid Social

    Integrating paid social through all stages of your customer journey to reach new audiences and discover new customers with Paid Social Advertising.

    Don't take our word!

    Here are just a few examples of our clients who have seen great uplifts across all important metrics since working with Radiator:

    Radiator was recommended to North Star Spirits, a company dedicated to unearthing the hidden gems within the Scottish Whisky scene, to ignite and implement a digital marketing strategy that would improve the onsite user experience, bolster its social media presence, improve customer loyalty, and super charge online sales. 

    IMPACT IN 1ST 3 MONTHS YOY 

    • 54% increase in Engagement rate

    • 90% increase in new customer conversion rate

    • 48% increase in product sales

    “Navigating the world of Digital can be like weaving your way through a maze after a dram. I love working with Radiator and the results speak for themselves”

    Iain CroucherOwner, North Star Spirits Feb 2024

    Galloway & MacLeod, a specialist in production and supply of pedigree animal feed throughout the UK and Europe, came to us wanting to realise an opportunity to reach more customers more efficiently by investing in an online shop, primed for exposure, engagement and sales, that would be supported by a tailored integrated digital marketing strategy across email, organic/paid social, SEO and Google Ads.

    4 months from launch compared to previous year:

    • + 56% increase in social traffic

    • + 50.5% increase in sales revenue

    • + 245% increase in paid search traffic

    • + 9% increase in average basket value

    “Radiator has been an excellent digital partner for us, they are good fit culturally and always with a focus on results and customer care, they keep us on track with their proactive approach”

    Donald HarveyManaging Director, Galloway & MacLeod Jul 2023

    The Clydeside Distillery is a Single Malt Scotch Whisky distillery, visitor experience, cafe, specialist whisky shop, and exclusive events venue in the heart of Glasgow. Radiator was selected to enhance the user experience across the site, and bolster conversions through a bespoke digital marketing approach that stays true to their brand identity.

    Impact Following Launch

    • + £120,000 in sales in first 3 days

    • + 230% increase in YOY bookings

    • + Delivered COP26 delegate concierge site

    “Our customers are discerning and notice the detail and care that goes into our products. For us, it is very important that this approach continues through our online presence - an increasingly important route to market for us. Radiator’s handling of our Team was reassuring and positive throughout – as have the results.”

    Andrew Morrison,Managing Director, The Clydeside May 2022

    Our client promise

    Extension of your team

    Consider us an extension of your Team; we will work closely with you to first grasp your brand values, target audience, online value proposition & key selling messages – equipping ourselves with what we need to successfully represent your brand.

    Monthly improvements

    Through the roll-out of digital marketing tactics we will ensure complete accountability & maximum return on your investment; aiming for month-on-month improvement across a range of agreed KPIs & goals.

    Transparent + ethical

    We will maintain a transparent & ethical approach through representing your brand in driving targeted awareness, traffic & positive results.

    Ready to get started?

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