Solution
Based on our clients' requirements, a hybrid solution which combines Umbraco and Shopify was chosen. This easy-to-manage and expandable platform offers G&M the best of both worlds in allowing users to explore the brand story through the creative freedom of Umbraco - whilst also supporting customers in the efficient browsing and checkout offered with Shopify.
This hybrid eCommerce solution allows customers to easily pick variations across quantity, ingredient, colour and delivery. A farming feed plan calculator was also integrated; effectively a catch-all filtering system, allowing users to easily narrow down what products they need based on their livestock and feed type etc.
We also customised the checkout, allowing customers to specify delivery information, e.g. instructions, timeslot, delivery date as well as being able to checkout as a credit customer, retailer or wholesaler – which are features normally reserved for Shopify Plus sites.
Umbraco also offers flexibility to integrate with almost any 3rd party platform - and a key back-office requirement was seamless and secure integration with G&M’s Nav CRM enabling the syncing of products, orders & customer information.
Digital Marketing
The priority in migrating from Magento to Shopify was preserving the SEO value built to date. Follow on, our Marketing Team now run a combination of tactics across SEO, PPC and Paid Social (Instagram/Facebook) & Email to build audience reach, sales and ongoing engagement. Insights from our marketing team have also improved conversion rate optimisation from the Magento site by 25% on the Shopify site.
Results to date
4 months from launch compared to previous year:
“Our customers are discerning and notice the detail and care that goes into our products. For us, it is very important that this approach continues through our online presence - an increasingly important route to market for us. Radiator’s handling of our Team was reassuring and positive throughout – as have the results.”
Donald Harvey, Managing Director
